Toyota has announced the details for its second annual shareathon program. This program puts cash back in your pocket just by tweeting about buying a new Toyota. Its a pretty simple program that lets people earn up to $1,000 this year.
From Dec. 12 through Dec. 21, shoppers who register online at www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card. Participants will then have 48 hours to encourage their followers to retweet the initial message. As an added bonus, those followers who retweet the message will be entered to win a 2011 Prius from Toyota.
“This year Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers,” said Kimberley Gardiner, national digital marketing and social media manager for Toyota. “Last year’s Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program.”
Beginning at 11:00 am EST on each day of the program, certificates will be available to the first 140 people who register on the site and tweet about their plans to get a new Toyota during the Toyotathon. After the vehicle is purchased, each participant will need his or her unique coupon code and VIN to receive the prepaid debit car. Participants must submit for redemption no later than Jan. 31, 2012.