Toyota Donates Time and Money to Help Rebuild Cities

Toyota works to help rebuild cities.“When I was a boy and I would see scary things in the news, my mother would say to me, “Look for the helpers. You will always find people who are helping.” – Fred Rogers. Mr. Rogers embedded wisdom in children from a young age and taught us to look for people who are helping or to be helpers and in this case, Toyota was the helper. On April 28th, tragedy struck Northeast Mississippi when a tornado destroyed everything in its path. After this happened, Toyota asked what they could do to help and they did. Approximately $86,000 was donated by Toyota, near site suppliers, and team members.

Toyota Mississippi and team members donated more than $35,000 to volunteer organizations that were responding to relief efforts. The Northeast Chapter of the American Red Cross received a donation of $20,000 and another $15,000 from Toyota team members that was backed with a dollar for dollar match from Toyota. The donations from suppliers totaled $23,000. The vice president at Toyota Mississippi exclaimed “Our team members genuinely care about the welfare of others, and I am humbled to work beside each of them.”

Toyota workers did not just help financially; they also volunteered personal time to help move debris from the damaged areas. Based upon a report from a nonprofit organization Independent Sector, the overall total for their time contribution was 1,445 hours which accounts for around $27,960. We are proud to be a part of the Toyota brand and are thankful to those who helped rebuild a city.

Toyota Gives Teens the Power to Stop Distracted Driving

Distracted driving is one of the main causes of accidents in teens. And when you are 16, the last thing you want to hear is a speech from your parents about the dangers of driving. Many teens do not know the true risk till something terrible happens, but what if they hear the risks from their peers? Toyota and Discovery Education teamed up again for its third year for the 2014 Toyota Teen Driver Video Challenge.

Toyota asks students across the country to create videos that will help teens avoid distractions while driving. In this year’s competition, ten videos were selected as finalists and were then posted online and put to a public vote. The winning video out of 1,000 entries was submitted by four teens from Crean Lutheran High School in Irvine, CA. The video is based around a boy visiting a tarot card reader when he is younger and on his 17th birthday he remembers can change his future if he avoids driving distracted. The winning team will split $15,000 and have the chance to work with a Discovery film crew to professionally shoot their view and make it a TV-ready PSA. The second place winner received $10,000 and the opportunity for a behind-the-scenes trip for two to a Discovery’s Velocity show. The third place winner received $7,500.

Chief Corporate Social Responsibility Officer, Latondra Newton, exclaimed “At Toyota, we’ve had a longstanding commitment to offering programs and resources that help teen drivers stay safe and avoid distractions.” It is great to see such enthusiasm out of teens in order to make the roads a better place to drive! At Cumberland Toyota, we keep safety as the highest priority and can’t wait to see the new PSA’s from the teens!


Hovering Cars? What Year is it?

2014 Toyota Avalon

2014 Toyota Avalon

First cars that drive themselves and now we are hearing talk about cars that hover? Is it really the year 2014? Although it seems crazy, the talk is true. Toyota is investigating the idea of cars that will hover just above the road. Some questions have come up asking what is wrong with driving on the ground; why would we want hovering cars? Well not only would it be great to ride in, but it also improves efficency.

The managing officer for Toyota’s technical administration group, Hiroyoshi Yoshiki, explained that the company in fact had been studying flying cars but the concept would not actually be similar to flying around. The cars would take a similar approach to a hovercraft. The goal of the car would be to create distance between the car and the street in order to reduce friction. After his interview at Bloomberg’s Next Big Thing Summit, Yoshiki would not reveal any more information regarding the hover cars. He refused to mention if he believed the cars would ever make it to the market or how long they in fact have been working on this idea.

We’re not sure how this is going to work but we’re excited to hear more about the progress and of course the end result! Also if there is ever a car that hovers over the ground, then bring it to Cumberland Toyota!



Toyota Yaris Gets Sportier New Look for 2014

2014 Toyota YarisThe Toyota Yaris, looking to stay competitive in the white hot subcompact car segment, has been significantly redesigned for the 2014 model year. From its “bold and assertive” new exterior design, which takes cues from the style-prone Toyota Aygo, to its improved interior appointments and technology, the 2014 Yaris looks just as great as drives.

The Yaris lineup also sees some simplifications for the new model year; the brand dropped the four-door version of the Yaris, leaving buyers with a choice between the three door or five door Yaris. The L and LE trims come in both options, but the sporty-focused SE trim comes as a five door vehicle only. All these trims come with Toyota’s 1.5L engine, which can churn out up to 106 horsepower and 103 lb-ft. of torque.

When you come see us at Cumberland Toyota, we’ll be sure to show you the comfortable, much improved interior of the 2014 Yaris. The new interior features advanced technology like a seven-inch screen and the Toyota Touch 2 infotainment system as well as a redesigned dashboard and comfortable, high-quality upholstery. The Yaris might be a small package, but when it comes to the subcompact segment, the Yaris definitely has the whole package.

Toyota’s Most Advanced Off-Road Vehicles Coming This Fall

2014 Toyota Tacoma TRD Pro and 2014 Toyota 4Runner TRD ProToyota’s off-road vehicles just got a little more capable. The 2015 Tacoma, Tundra, and 4Runner models are members of the prestigious TRD Pro Series available this fall with packages specially developed by the Toyota Racing Development (TRD) team.

The packages are factory-installed, so not only does that spare you from making your truck a do-it-yourself project, but that also means you will benefit from Toyota’s three-year/36,000-mile warranty.

That warranty will cover the off-roaders’ TRD Bilstein shocks, front springs and a ¼-inch skid plate. In addition, black alloy wheels, custom TRD floor mats and shift knobs, and a host of other customizations make this trio stand out before you even see Toyota’s most advanced off-road vehicles in action.

And we know that performance will be worth experiencing.

“Toyota is king of the dirt,” said Jack Hollis, Toyota’s vice president of marketing. “Focusing on authentic performance prevents us from getting into appearance-over-substance, which some of our competitors have gotten into.”

If you’re more into the performance of your off-roader, which looks good to boot, then come chat with us here at Cumberland Toyota for more information on getting your TRD Pro Series truck.

Toyota 4Runner: Made for Off-Roading

2014 Toyota 4RunnerWhen you think of off-roading, the first car brand name that comes to mind is probably not Toyota. Believe it or not, this wasn’t always the case—during the Korean War, Toyota was the lead manufacturer of US Army vehicles, introducing the Japanese carmaker to the off-roading segment. Now, Toyota is bringing this experience to the forefront in the design and production of the 2014 Toyota 4Runner, which is practically made for off-roading.

While the 4Runner is no competitive for the rugged good looks seen in the Jeep lineup, it still offers an eye-catching mixture of curves and angles, providing consumers with a straightforward, versatile SUV. While its interior, especially at the Limited trim level, offers luxury to driver and passenger alike, its double-wishbone front suspension and four-link rear create the perfect handling experience for an SUV that is made for off-roading. With the X-REAS adaptive damper system, the car offers a smooth ride that smothers tough impacts.

The price tag for the 2014 4Runner starts at $32,820, excluding an $860 destination charge. Next time you’re looking for an off-roading vehicle, don’t forget—Toyota might be the right choice for you.  For more information about the 2014 Toyota 4Runner, click here or contact Cumberland Toyota.

Toyota — A Leader in Reaching New Fuel Economy Requirements

2013 Toyota Prius VCan you imagine a day when the majority of cars on the road will travel at least 40 miles per gallon of gas? You would be imagining the year 2025. According to the Environmental Protection Agency, which set the Corporate Average Fuel Economy (CAFE) level at 54.5 mpg, we are ahead of schedule to reach our goal.

The EPA measures the industry’s progress, in part, by awarding over-compliance credits; and the latest numbers we have are based on vehicles from model year 2012.

We at Cumberland Toyota are proud to say Toyota leads the industry – second only to Tesla – with credits worth 13,163,009 metric tons of CO2. Overall, the industry is 10 grams per mile (equivalent) better than the EPA’s requirements.

The official CAFE rules were finalized in August of 2012 and directly affect 2017-2025 models.

In addition to its family of Prius models, Toyota continues to develop vehicles with alternative fuel options.

How is your car doing: Would it meet the required 40 mpg, or will you need an upgrade?

2014 Toyota Highlander Earns Activity Vehicle of Texas

2014 Toyota HighlanderThe new 2014 Toyota Highlander is one midsize three-row SUV that has room for just about everything except for boring! The new Highlander continues to offer unparalleled comfort, capabilities, safety, tech, and style. With seating for up to eight, and a cargo space that can handle all your gear, the Highlander is ready for just about anything. That’s why the SUV recently earned the title of Activity Vehicle of Texas at the Texas Auto Writers Association’s annual Auto Roundup.

Three available engines, including a fuel-efficient 2.7-liter four-cylinder, a powerful 3.5-liter V6, and a Hybrid Synergy Drive-powered V6 mean that the Highlander can be configured for any sort of driver. Thanks to the available engines, a new six-speed transmission, and all-around versatility, this SUV stood out among the selection of other vehicles from seventeen total categories. The annual event is a chance for more than 50 TAWA members to test out a variety of vehicles and judge them based on criteria including build quality, handling, performance, tech, and more.

Check out the 2014 Toyota Highlander today at Cumberland Toyota or give us a call for more info.

Toyota Corolla to Start Production in Mississippi

2014 Toyota CorollaThe Toyota Corolla is headed to Mississippi, where it will become the ninth U.S.-assembled Toyota. The 11th-generation Corolla will be built at Toyota Mississippi and shipped all over the world; currently, U.S.-made Toyota’s reach 32 different countries. The first Corolla designated for shipment to Central and South America rolled off the assembly line at Toyota Mississippi on April 17.

“Now our loyal customers in Central and South America and the Caribbean will experience Toyota Mississippi’s commitment to safety and high-quality,” Masafumi Hamaguchi, president of Toyota Mississippi said. “The export of Mississippi-built Corollas directly supports 2,000 Toyota jobs, keeps our plant running at optimal capacity and increases opportunities for our suppliers and partners while serving our customers’ needs.”

A car doesn’t simply make it to its eleventh generation by sheer luck; the folks at Toyota continue to improve the popular family sedan, keeping it relevant for each new generation of new car buyers. The newest Corolla is safe, fun, reliable, and efficient; so it’s no wonder that Toyota plans to ship it all over the world from its base in Mississippi. They’ll be shipping it here to Cumberland Toyota as well, so come see for yourself what’s kept this car such a mainstay in the ever-shifting sedan segment. Showers Awards on Several Toyota Models

2014 Toyota is highly a respected informational resource in the automotive world. Odds are you’ve visited the website yourself a time or two. The company recently released lists of the “Top Rated” vehicles and the “2014 Most Popular on” We at Cumberland Toyota are pleased to announce Toyota dominated with multiple winners on both lists.

To create the “Top Rated” cars list, the Edmunds Testing team evaluates approximately 200 vehicles throughout the year. The purpose of the list is to directly compare vehicles of the same size and price by assigning a letter grade after testing is completed. Vehicles that earn an “A” are named “Top Rated.”


Toyota’s A-grade vehicles are:

  • 2014 Avalon: Sedan
  • 2014 Highlander: SUV
  • 2014 Prius: Hybrid/Electric
  • 2014 Sienna: Minivan/Van

In determining recipients of the “Most Popular Car” awards, assessed which cars the greatest number of shoppers considered during 2013. “Consideration” is defined as “the number of unique visitors during a calendar month to the research inventory pages on the desktop site for each new model.” The three vehicles in each segment with the highest number of visitors were distinguished as “Most Popular.”


Toyota’s “Most Popular” vehicles are:

  • RAV4: Compact Crossover SUV
  • Tacoma: Compact Truck
  • Avalon: Large Car
  • Tundra: Large Truck
  • Camry: Midsize Car
  • Highlander: Midsize Crossover SUV
  • Sienna: Minivan

Did your car make either of the lists?