Toyota has just initiated a new ad campaign in support of the 2015 Toyota Camry. Historically, the midsize sedan has been promoted based on its “reliability and safety,” according to US Today. This new campaign highlights something different. It calls to attention what Ethan Leighton, marketing manager for Camry, says are its “emotional attributes.”
According to Toyota, young people are always searching for something. In one of the new ads, a very hip-looking young woman finds an old, busted hollow-body guitar in a dusty storage unit. She drives through town, looking for something. Eventually she arrives at a blues joint. Backstage, she finds BB King. We realize that it’s his old guitar. He shreds a little on her axe, autographs it and gives it back. We see her driving away behind the title, “The Bold New Camry.” In another ad, the owner of a new Camry goes in search of a missing dog.
The moral to these stories? No matter what adventure you find yourself in, the new 2015 Toyota Camry will get you there.
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