Toyota is taking their go green philosophy to the red carpet. The Japanese carmaker partnered with its sister company, Lexus, as the presenting sponsors of the 24th annual Environmental Media Awards. During the awards, Toyota will also make history by being the first major carmaker to give away a fuel cell vehicle to an individual owner.
“Toyota and Lexus are proud to support the broad, positive environmental influence these individuals have through their work,” said Bob Carter, vice president of automotive operations for Toyota. “The influencers at the EMA awards lead not only Hollywood’s conversations about environmental issues, but the country’s, and we’re looking forward to starting the fuel cell conversation.”
The Environmental Media Awards celebrates various individuals within the entertainment industry that promote environmental messages, which makes it the perfect venue to auction of the new Toyota fuel cell vehicle, while also marking Toyota and Lexus’s 14th year as the awards’ sponsors.
While the FCV is set to go on sale in California in late 2015, Cumberland Toyota has plenty of other eco-friendly car options available. Make sure you stop in to our dealership today and see what we have to offer!