The New 2015 Toyota Camry Helps You Locate Stuff

2015 Toyota Camry Toyota has just initiated a new ad campaign in support of the 2015 Toyota Camry.  Historically, the midsize sedan has been promoted based on its “reliability and safety,” according to US Today.  This new campaign highlights something different.  It calls to attention what Ethan Leighton, marketing manager for Camry, says are its “emotional attributes.”

According to Toyota, young people are always searching for something. In one of the new ads, a very hip-looking young woman finds an old, busted hollow-body guitar in a dusty storage unit.  She drives through town, looking for something.  Eventually she arrives at a blues joint.  Backstage, she finds BB King.  We realize that it’s his old guitar.  He shreds a little on her axe,  autographs it and gives it back.  We see her driving away behind the title, “The Bold New Camry.”  In another ad, the owner of a new Camry goes in search of a missing dog.

The moral to these stories? No matter what adventure you find yourself in, the new 2015 Toyota Camry will get you there.

Visit Cumberland Toyota today!

7 Million Sold After First Toyota Prius in 1997

Toyota PriusWhen it comes to hybrid electric vehicles, it’s hard not to say that Toyota is king. First of all, they invented the modern EVs.  It was their hard work and inspired engineering that put the first EV out there, the Toyota Prius, revolutionizing the auto market.  They got the ball rolling and now nearly every major automaker has followed suit.  Years later, they’re still making some of the best electric vehicles out there.  And they are making a lot of them!

They have now sold a total of 7 million hybrids worldwide since the birth of the Prius in 1997. That’s quite a feat, especially when you consider that the cars were only available in Japan for the first three years of their existence.

Bill Fay, vice president of Toyota North America, said that that these total sales numbers were “an incredible accomplishment in little more than 15 years.” At Cumberland Toyota, we have to agree!

Toyota Challenges Today’s Youth with Dream Car Art Contest

Toyota Dream Car Art ContestIt is often said that today’s children are the leaders of tomorrow. But, how often do we stop to ask those future leaders how they view tomorrow? Toyota dares to ask once again as it re-launches the Dream Car Art Contest, requesting kids ages four to 15 to draw the car of the future.

“Every year, it’s exciting to see how the Toyota Dream Car Art Contest inspires youth from around the world to design their vision for the future of transportation, and it’s inspiring to see so many also consider how technology can help address larger societal issues facing their generation,” said Mike Groff, Toyota Financial Services president and CEO.

Entries will be accepted through December 13, and nine winners from the US will be selected to win an iPad. Those nine artists will join winners from approximately 80 countries for a chance to become one of the Thirty World Winners who receive a trip to Japan for the final awards ceremony.

You can visit the Toyota Financial Services website for more information on how to enter. Let us at Cumberland Toyota know if you or someone you know will be drawing their dream car!

Improved 2015 Toyota Camry Debuts A New Look

2015 Toyota Camry Debuts A New LookThe new 2015 Toyota Camry stuns with a sleek new look that even sports car enthusiasts can appreciate. Even better, every inch of this model, minus the roof, has been redesigned in some way, making it redefine what it means to be a Camry.

Edmunds reports that “the improved interior and additional features represent a preemptive strike of sorts to prevent the Camry from growing stale in the face of ever-improving competition.” New features include adaptive cruise control and the top-of-the-line safety technology that warns the driver of lane departure. That sure wasn’t included in the previous Camry model.

Along with the inside, the outside is also notably different. Nearly part of the exterior has been changed. The rear now showcases a more rounded look with taillights that stand out. The sides of the vehicle have chrome and black trim that help make the top of the car appear even sleeker. With its consistent, reliable features, it is great news that the Camry now has an equally stylish appearance to match them.

Now that the Camry debuts a new look, debut your new Camry after getting it from Cumberland Toyota!

Toyota Introduces Innovative Mover, the Urban Utility Concept

Urban Utility ConceptFor those innovative students of life who are always on the go, Toyota’s Calty Design Research has created a car for you… if you could even call it that. The Urban Utility concept vehicle, fondly known as U2, offers a completely new way of traveling.

“Toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers’ desire for flexibility, fun and maneuverability,” said Kevin Hunter, Calty Design Research president. “Calty keeps a number of projects concealed while exploring ideas and products. Revealing a project like the U2 gives people a window into the constant innovation that happens inside Toyota and our Calty studios and one possible future for urban mobility.”

The vehicle is the size of a compact car with the shape of an SUV and the capability of a cargo van.

Its interior is customizable, and we do mean customizable. The rear of the vehicle includes a tailgate and ramp, enabling large items to be stored and taken along for the ride. It can also turn into a work station complete with desk space and winging side windows to open for business.

As Toyota introduces the concept this month, we at Cumberland Toyota are interested to see the public’s reaction to the unique mover. We hope to see a vehicle closely based on the concept come to production soon. What are your initial thoughts?

Toyota Leans Away From Driverless Cars, Toward Safety

Toyota says no to driverless carsWhile everyone seems to be developing driverless cars, Toyota has announced that they are leaning away from driverless cars as a future for their vehicles. Rather, Toyota plans to focus on making their vehicles safer for people in the driver’s and passenger seats.

According to Seigo Kuzumaki, Toyota’s deputy chief safety technology officer, “Toyota’s main objective is safety, so it will not be developing a driverless car.” Kuzumaki does not think the driverless technology is something that will be a marketable product to a wide range of people.

In addition, Toyota does not think driverless technology is ready to hit the roads. Ken Koibuchi, head of Toyota’s intelligent vehicle division, said, “At this moment, it is difficult to realize the driverless car safety. To realize driverless car at this moment, we need a very rich infrastructure.”

Until such a time as the entire structure of roads changes, Toyota will continue making vehicles that are safe for people to drive. You can find these great, safe vehicles at Cumberland Toyota.

2015 Toyota Tundra TRD Pro pricing announced

2015 Toyota Tundra TRD ProWith the launch of the newest Toyota Tundra TRD Pro right around the corner, Toyota has released the official MSRP pricing and some impressive new features that make the Tundra TRD Pro the most off-road capable Toyota truck you can get from the factory.

Available in 2 body styles, this rugged Tundra will offer a Double Cab at $41,285 or a more spacious Crew Cab at $43,900.*

What makes this Tundra such an off-road beast?

  • TRD Front Skid Plate
  • TRD-Tuned springs with 2” lift
  • Decreased spring rate for harsh terrain
  • 18” TRD Alloy Black Wheels
  • TRD dual exhaust system
  • Unique interior seat color with red stitching

The Tundra TRD Pro will prove its off-road capability in the upcoming Baja 1000 rally in November, the ultimate test of durability through the rugged desert of the Baja peninsula in Mexico.

If you don’t plan on tearing up the trails in this tuned Tundra, the 2015 model year will offer 5 trim levels from the base SR trim to the luxurious 1794 Edition. No matter which Toyota Tundra you choose, you’ll benefit from class-leading comfort and a vast selection of options to make it easy to find the perfect Tundra to fit your lifestyle.

The Tundra also excels in safety with a standard backup camera on every truck and Toyota’s Star Safety System that includes Traction Control, Vehicle Stability Control, Anti-lock Brakes, Brake Assist, Electronic Brake-force Distribution, and Smart Stop Technology.

Contact us at Cumberland Toyota to order your very own 2015 Toyota Tundra TRD Pro or check out our tamer collection of new Tundras.

*The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100.

Buckle Up for Life Expands and Helps Protect Children

Buckle Up for Life helps raise awarenessChildren are our “precious cargo” and we will do everything in our power to keep them safe. But did you know that three out of four carseats are installed incorrectly? That means that 75% of children are in danger because they are not properly fastened. Toyota will not stand for that, that is why they paired up with the Cincinnatti Children’s Hospital Medical Center to create Buckle Up for Life. Buckle Up for Life is an educational program that started in 2004 and the main purpose is to help save children’s lives. This program has helped over 17,000 people learn the proper use of car seats and safety belts and has grown to include over 12 of the nation’s leading hospitals.

Not only do they help with the educational aspect, but Toyota has also donated over 40,000 car seats to families in need. After analyzing results, Buckle Up for Life has seen improvements in members’ auto safety. There was a 15% increase in the use of seatbelts for adults as well, it is now up to 86 percent. In order to increase awareness, Buckle Up for Life has produced a television Public Service Advertisment (PSA).

The advertisement incorporates humor into the commerical explaining how frustrating it is to put a car seat in a car which makes it relatable to all. There also are radio PSA’s that will run on air time that has been donated by the media. While it is frustrating to try and jam the car seat in the right way, it could be the difference between a child being seriously injured or being unharmed. We are proud to be a part of a brand that cares so much about children and the safety of their drivers. Thank you to Buckle Up for Life for helping make the streets a safer place to drive!



Toyota Sponsors National Veterans Wheelchair Games

National Veterans Wheelchair GamesThe 2014 National Veterans Wheelchair Games marks Toyota’s 15th year of sponsorship for the largest annual wheelchair multi-sports event in the world. Al Kovach praised Toyota saying “The support of our sponsors is vital to putting on an event as large as the National Veterans Wheelchair Games. We thank Toyota for their continued support of this important rehavilitative even for our disabled veterans and for their commitment to our veteran wheelchair athletes.” This years games took place in Philadelphia, Pennyslvania and Toyota was also a host sponsor for table tennis and weightlifting.

For the past 34 years, the National Veterans Wheelchair Games have been presented by the Department of Veterans Affairs and Paralyzed Veterans of America. All U.S. military veterans who use wheelchairs for competition as a result of certain nuerological conditions, amputations or mobility impairments, or a result of a spinal cord injury and are looking to provide holistic and therapeutic treatments through athletic competitions. There are 18 different events at the Wheelchair games, including: archery, boccia, handcycling, basketball, softball, swimming, and trapshooting. The Director of the National Veterans Wheelchair Games explained that “the athletes return home with the attitude and information of what they can do, versus, what they cannot.”

There will never be a way to completely show our gratitude to all those who have served for our freedom but we are glad to be a part of a brand who tries to help. Toyota’s Mark Oldenburg humbly explained how lucky Toyota is to help out by stating “Toyota is honored to once again be the sustaining sponsor of the 34th annual National Veterans Wheelchair Games and support the brave men and women who serve our country and defend our freedom.”

Gran Turismo 6 Fans Bracing for Toyota FT-1 Vision GT Impact

The world of Gran Turismo 6, the popular sports car racing game, is bracing for an awesome shockwave. Toyota will soon make its latest digital phenomenon, the Toyota FT-1 Vision GT, available for download on the Gran Turismo 6 platform. Soon, you’ll be able to tackle both your favorite and most challenging courses with your new favorite car. While you race, dream of ways to convince Toyota to make cars like the FT-1 a real-world reality. If you think of anything good, make sure to let us know here at Cumberland Toyota.

In advance of the car’s virtual release, Toyota has released a loud, intense, in-your-face teaser video for the new FT-1 sports car. The car seems to materialize out of some menacing black clouds, and the sound of the car’s engine alone is enough to get your heart racing. But the car’s visual design is pretty eye-popping as well. Here’s how Auto Media summed up some of the highlights: “The combination of black and red is a recurring feature on the car, no doubt purposely added at Toyota’s Calty Design studio in California. Little details like the red stripe around the wheel, red brake calipers, and even a small red streak through the modern LED headlights create a contrast to the dark paint.”

Thankfully, even though Toyota hasn’t revealed any plans to make this crazy car a reality, the company has admitted that the FT-1 concept influence would be infused into future Toyota vehicle designs. We can’t wait to see those new vehicles here at Cumberland, but for now, we’ve got some race courses to tackle—and so do you, we’d guess.