Improved 2015 Toyota Camry Debuts A New Look

2015 Toyota Camry Debuts A New LookThe new 2015 Toyota Camry stuns with a sleek new look that even sports car enthusiasts can appreciate. Even better, every inch of this model, minus the roof, has been redesigned in some way, making it redefine what it means to be a Camry.

Edmunds reports that “the improved interior and additional features represent a preemptive strike of sorts to prevent the Camry from growing stale in the face of ever-improving competition.” New features include adaptive cruise control and the top-of-the-line safety technology that warns the driver of lane departure. That sure wasn’t included in the previous Camry model.

Along with the inside, the outside is also notably different. Nearly part of the exterior has been changed. The rear now showcases a more rounded look with taillights that stand out. The sides of the vehicle have chrome and black trim that help make the top of the car appear even sleeker. With its consistent, reliable features, it is great news that the Camry now has an equally stylish appearance to match them.

Now that the Camry debuts a new look, debut your new Camry after getting it from Cumberland Toyota!

Toyota Introduces Innovative Mover, the Urban Utility Concept

Urban Utility ConceptFor those innovative students of life who are always on the go, Toyota’s Calty Design Research has created a car for you… if you could even call it that. The Urban Utility concept vehicle, fondly known as U2, offers a completely new way of traveling.

“Toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers’ desire for flexibility, fun and maneuverability,” said Kevin Hunter, Calty Design Research president. “Calty keeps a number of projects concealed while exploring ideas and products. Revealing a project like the U2 gives people a window into the constant innovation that happens inside Toyota and our Calty studios and one possible future for urban mobility.”

The vehicle is the size of a compact car with the shape of an SUV and the capability of a cargo van.

Its interior is customizable, and we do mean customizable. The rear of the vehicle includes a tailgate and ramp, enabling large items to be stored and taken along for the ride. It can also turn into a work station complete with desk space and winging side windows to open for business.

As Toyota introduces the concept this month, we at Cumberland Toyota are interested to see the public’s reaction to the unique mover. We hope to see a vehicle closely based on the concept come to production soon. What are your initial thoughts?

Toyota Leans Away From Driverless Cars, Toward Safety

Toyota says no to driverless carsWhile everyone seems to be developing driverless cars, Toyota has announced that they are leaning away from driverless cars as a future for their vehicles. Rather, Toyota plans to focus on making their vehicles safer for people in the driver’s and passenger seats.

According to Seigo Kuzumaki, Toyota’s deputy chief safety technology officer, “Toyota’s main objective is safety, so it will not be developing a driverless car.” Kuzumaki does not think the driverless technology is something that will be a marketable product to a wide range of people.

In addition, Toyota does not think driverless technology is ready to hit the roads. Ken Koibuchi, head of Toyota’s intelligent vehicle division, said, “At this moment, it is difficult to realize the driverless car safety. To realize driverless car at this moment, we need a very rich infrastructure.”

Until such a time as the entire structure of roads changes, Toyota will continue making vehicles that are safe for people to drive. You can find these great, safe vehicles at Cumberland Toyota.

2015 Toyota Tundra TRD Pro pricing announced

2015 Toyota Tundra TRD ProWith the launch of the newest Toyota Tundra TRD Pro right around the corner, Toyota has released the official MSRP pricing and some impressive new features that make the Tundra TRD Pro the most off-road capable Toyota truck you can get from the factory.

Available in 2 body styles, this rugged Tundra will offer a Double Cab at $41,285 or a more spacious Crew Cab at $43,900.*

What makes this Tundra such an off-road beast?

  • TRD Front Skid Plate
  • TRD-Tuned springs with 2” lift
  • Decreased spring rate for harsh terrain
  • 18” TRD Alloy Black Wheels
  • TRD dual exhaust system
  • Unique interior seat color with red stitching

The Tundra TRD Pro will prove its off-road capability in the upcoming Baja 1000 rally in November, the ultimate test of durability through the rugged desert of the Baja peninsula in Mexico.

If you don’t plan on tearing up the trails in this tuned Tundra, the 2015 model year will offer 5 trim levels from the base SR trim to the luxurious 1794 Edition. No matter which Toyota Tundra you choose, you’ll benefit from class-leading comfort and a vast selection of options to make it easy to find the perfect Tundra to fit your lifestyle.

The Tundra also excels in safety with a standard backup camera on every truck and Toyota’s Star Safety System that includes Traction Control, Vehicle Stability Control, Anti-lock Brakes, Brake Assist, Electronic Brake-force Distribution, and Smart Stop Technology.

Contact us at Cumberland Toyota to order your very own 2015 Toyota Tundra TRD Pro or check out our tamer collection of new Tundras.

*The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100.

Buckle Up for Life Expands and Helps Protect Children

Buckle Up for Life helps raise awarenessChildren are our “precious cargo” and we will do everything in our power to keep them safe. But did you know that three out of four carseats are installed incorrectly? That means that 75% of children are in danger because they are not properly fastened. Toyota will not stand for that, that is why they paired up with the Cincinnatti Children’s Hospital Medical Center to create Buckle Up for Life. Buckle Up for Life is an educational program that started in 2004 and the main purpose is to help save children’s lives. This program has helped over 17,000 people learn the proper use of car seats and safety belts and has grown to include over 12 of the nation’s leading hospitals.

Not only do they help with the educational aspect, but Toyota has also donated over 40,000 car seats to families in need. After analyzing results, Buckle Up for Life has seen improvements in members’ auto safety. There was a 15% increase in the use of seatbelts for adults as well, it is now up to 86 percent. In order to increase awareness, Buckle Up for Life has produced a television Public Service Advertisment (PSA).

The advertisement incorporates humor into the commerical explaining how frustrating it is to put a car seat in a car which makes it relatable to all. There also are radio PSA’s that will run on air time that has been donated by the media. While it is frustrating to try and jam the car seat in the right way, it could be the difference between a child being seriously injured or being unharmed. We are proud to be a part of a brand that cares so much about children and the safety of their drivers. Thank you to Buckle Up for Life for helping make the streets a safer place to drive!



Toyota Sponsors National Veterans Wheelchair Games

National Veterans Wheelchair GamesThe 2014 National Veterans Wheelchair Games marks Toyota’s 15th year of sponsorship for the largest annual wheelchair multi-sports event in the world. Al Kovach praised Toyota saying “The support of our sponsors is vital to putting on an event as large as the National Veterans Wheelchair Games. We thank Toyota for their continued support of this important rehavilitative even for our disabled veterans and for their commitment to our veteran wheelchair athletes.” This years games took place in Philadelphia, Pennyslvania and Toyota was also a host sponsor for table tennis and weightlifting.

For the past 34 years, the National Veterans Wheelchair Games have been presented by the Department of Veterans Affairs and Paralyzed Veterans of America. All U.S. military veterans who use wheelchairs for competition as a result of certain nuerological conditions, amputations or mobility impairments, or a result of a spinal cord injury and are looking to provide holistic and therapeutic treatments through athletic competitions. There are 18 different events at the Wheelchair games, including: archery, boccia, handcycling, basketball, softball, swimming, and trapshooting. The Director of the National Veterans Wheelchair Games explained that “the athletes return home with the attitude and information of what they can do, versus, what they cannot.”

There will never be a way to completely show our gratitude to all those who have served for our freedom but we are glad to be a part of a brand who tries to help. Toyota’s Mark Oldenburg humbly explained how lucky Toyota is to help out by stating “Toyota is honored to once again be the sustaining sponsor of the 34th annual National Veterans Wheelchair Games and support the brave men and women who serve our country and defend our freedom.”

Gran Turismo 6 Fans Bracing for Toyota FT-1 Vision GT Impact

The world of Gran Turismo 6, the popular sports car racing game, is bracing for an awesome shockwave. Toyota will soon make its latest digital phenomenon, the Toyota FT-1 Vision GT, available for download on the Gran Turismo 6 platform. Soon, you’ll be able to tackle both your favorite and most challenging courses with your new favorite car. While you race, dream of ways to convince Toyota to make cars like the FT-1 a real-world reality. If you think of anything good, make sure to let us know here at Cumberland Toyota.

In advance of the car’s virtual release, Toyota has released a loud, intense, in-your-face teaser video for the new FT-1 sports car. The car seems to materialize out of some menacing black clouds, and the sound of the car’s engine alone is enough to get your heart racing. But the car’s visual design is pretty eye-popping as well. Here’s how Auto Media summed up some of the highlights: “The combination of black and red is a recurring feature on the car, no doubt purposely added at Toyota’s Calty Design studio in California. Little details like the red stripe around the wheel, red brake calipers, and even a small red streak through the modern LED headlights create a contrast to the dark paint.”

Thankfully, even though Toyota hasn’t revealed any plans to make this crazy car a reality, the company has admitted that the FT-1 concept influence would be infused into future Toyota vehicle designs. We can’t wait to see those new vehicles here at Cumberland, but for now, we’ve got some race courses to tackle—and so do you, we’d guess.

New and Improved FT-1 Concept Dazzles Monterey

Toyota New FT-1 ConceptWhen the world got its first look at the Toyota FT-1 Concept back in January at the Detroit Motor Show, it would have seemed almost insane for someone to suggest that it needed to be “improved on.” Yet, completely unsolicited, that’s exactly what Toyota has done—delivered an improved FT-1 Concept, which recently made subtly cool debut in Monterey.

Just from the car’s color palette alone, you can see a change in style—from bright red to a calm, controlled graphite. “From the start of the FT-1 project, we wanted the driver to have a feeling of flow while at the wheel, to be able to focus on the road and nothing else,” said Sellene Lee, a designer for Toyota. “Our aim was to ensure everything supported the driver through efficient choices. The saddle leather maintains that same ‘in-the-zone’ driving intention, while bringing in a more premium feeling.”

Of course, here at Cumberland Toyota, we’re all in terrible suspense—and we bet you are too—until we hear definitive proof that Toyota is actually bringing this amazing car to production instead of leaving it to tease us in digital and prototype forms. Until then, we’ll keep our fingers crossed, and we suggest you do the same—all while staring at the concept’s beautiful design, of course.

Toyota Reveals Fuel Cell Vehicle at Aspen Ideas Festival

Car ChargingAt the annual Aspen Ideas Festival, Toyota brought the “Car of the Future” to U.S. soil. The automaker’s revolutionary Fuel Cell Vehicle (FCV) runs on hydrogen, emits only water vapor, and sports sleek styling we at Cumberland Toyota could see ourselves driving today and for years to come.

“This is a zero-emission electric-drive, mid-size four-door sedan” said Bob Carter, senior VP of automotive operations for Toyota Motor Sales, U.S.A. “It produces sufficient electrical power to spin the electric motor for about 300 miles on a single fill-up which takes three to five minutes. This is going to be a very special vehicle. And we believe we can bring it in at a very reasonable price for a lot of people.”

The FCV will first become available in California next summer. By then, the state is expected to house at least 19 hydrogen fueling stations thanks to Toyota’s partnership with FirstElement Fuel, making the vehicle a viable option for new owners.

Toyota is committed to effectively delivering the FCV and its futuristic technology to a broader base of consumers.

“The success of fuel cell technology will depend less on the genius of the car, than on the ownership experience,” Carter said. “Stay tuned, because this infrastructure thing is going to happen.”

We can’t wait.

Where Would You Go in a Toyota Prius?

2013 Toyota Prius V“Where would you go in a new Toyota Prius and why?” That was the question Toyota asked attendees at the National Council of La Raza (NCLR) Annual Conference this year. One answer stood out to Toyota, the answer from Audrey Moscosa-Rodriguez. Audrey stated she would use the Toyota Prius to help encourage Latino teens to finish high school, graduate, and apply to college. On Sunday morning, Moscosa-Rodriguez was chosen the winner for her response and was awarded a new Prius.

The Savannah, Georgia resident works with a program that helps students prepare for not only academic success, but success in their future careers as well. Audrey explained that “This new Prius will help me reach more students, motivate them toward high school graduation and college access, and prepare them for successful entry into the workplace. I can’t thank Toyota enough for this amazing life changing gift. This is such a tremendous opportunity for me, my students, and my community.” Toyota has been the No. 1 choice for automobiles for U.S. Latinos and was the title sponsor of this year’s NCLR conference. This conference is known as the largest gathering of organizations, institutions, influential individuals, and companies working with the Hispanic Community.

The relationship between Toyota and the NCLR has been ongoing for 15 years and both parties are thrilled with the efforts each has put in to make the conference a success. The Group Vice President and General Manager of the Toyota division at Toyota Motor Sales, Bill Fay, noted that “We have been a proud partner of NCLR for 15 years and are thrilled to be expanding our efforts to support the important work that NCLR does to expand civic engagement and foster critical conversations across the Latino community.” In return to that comment, the Vice President of Integrated Marketing and Events at NCLR praised Toyota by saying “Toyota always brings something new and exciting to our conference and we couldn’t be more thrilled to have them and be a part of it again this year.” This year on top of the car giveaway, Toyota hosted a golf clinic, a concert, an autograph session with NASCAR’s German Quiroga, and showcased their new models!