February Toyota Prius Sales Showcase Market Domination

February Toyota Prius SalesIt’s been years since the Toyota Prius was released, arguably the first of its kind in terms of environmental friendliness and all-around innovation. It’s remained an automotive staple to this very day.

In 2015, hybrid and plug-in cars are available from many credible automakers, all of which have their unique set of pros and cons. However – it’s the Toyota Prius the remains the best-selling hybrid car in America.

The Prius liftback reportedly dominated 26 percent of the hybrid market in February, more than any other hybrid vehicle available, while the Prius C was the second-highest achiever, representing 10 percent of the market.

This data surfaced around the same time that Consumer Reports revealed their annual Top Picks list, even calling the Prius a “mainstream player,” as opposed to the niche vehicle it was once designed to be.

What do you think of these February Toyota Prius sales? Let us know your thoughts in the comments.



Toyota Dream Car Art Contest Winners Announced

dream car art contest winnersA child’s imagination is one of the most amazing things in the world. Which is why Toyota challenges young children each year to draw a picture of what their dream car looks like and the results are spectacular.

Toyota has announced the 2015 Dream Car Art Contest winners with nine young artists from the U.S. moving on to the next round of competition at the World Contest. Their artwork will be displayed along with the winners from over 80 other countries. Then, the top 30 artists will win an all-expense-paid trip to Toyota City, Japan for the World Contest awards ceremony in August.

Judges for the U.S. competition included Toyota Financial Services CEO Mike Groff, actor and art collector Cheech Marin, Art Center College of Design Transportation Chair Stewart Reed, and six others.

“Toyota is proud to support our communities by providing our nation’s youth with this outlet for their imagination and talent,” said Groff, in a statement. “These young artists represent our future leaders and designers, who will help shape the automotive industry in the years to come.  To see their self-expression through art is truly exciting.”

You can take a look at the winners’ artwork online. Which dream car picture is your favorite?

Toyota Is One of the World’s Most Admired Companies

Some would say reputation is everything. Think about it: when shopping for a new car, it is important to find a vehicle reputed for its value, reliability, safety, etc. We at Cumberland Toyota are proud that our vehicles are built by an automaker whose good reputation is widely recognized around the world. Toyota is the highest ranking automaker on Fortune Magazine’s list of the World’s Most Admired Companies.

The list is published annually, and Toyota moved up one spot on both the overall list and in the Motor Vehicle category of the list to No. 24 and No. 1, respectively.

“We’d like to thank Toyota team members, associates and partners worldwide for helping us achieve the honor,” said Jim Lentz, chief executive office for Toyota Motor North America. “We are dedicated to our customers, communities, and to leading the future of mobility. We’re proud to be recognized as one of Fortune’s World’s Most Admired Companies and a leader in our industry.”

The Most Admired list is compiled via a series of surveys and other data in which companies’ financial stability is taken into account along with the responses of industry executives, directors, and securities analysts. In addition, the surveys cover issues such as quality of management, people management, social responsibility, and global competitiveness.

It’s pretty hard to be the most admired motor vehicle company in the world and produce sub-par products. Toyota’s esteemed reputation is a testament to its ability to produce quality products that our customers enjoy driving.

Spring Travel Driving Tips

spring travel driving tipsA new season is just around the corner – and what better way to usher in Spring Break than a fun road-trip with friends? Here are some spring travel driving tips to remember before hitting the open road.

First, remember to have your car serviced for routine maintenance before the trip to ensure your car is ready for the long (or short) journey. Although it might make for an interesting story when you get back, you don’t want to spend your trip on the side of the road from a preventable issue.

Don’t leave home without the travel essentials! Important documents to remember include: up-to-date drivers licenses for all drivers, current proof of insurance, and printed maps. We know, we know – with GPS technology, why print maps? Well, you never know when you might lose satellite reception, so better to be prepared! You also won’t want to forget your phone charger, GPS, music playlist, and your favorite snacks.

Travel smart! Taking turns behind the wheel ensures all drivers can remain energized, while the person traveling shotgun can keep the driver company and also provide an extra set of eyes to keep on the road. Take plenty of rest stops to stretch out your legs, use the facilities, and regain energy and momentum for your trip. When leaving your vehicle, be sure to keep all valuable belongings out of plain sight and always lock your car!

We hope that your journey brings you past Cumberland Toyota, where we can help you get to your ultimate destination.

New Toyota Special Edition Models Boast Style and Luxury

Toyota Special Edition modelsIf you love the Camry and the Corolla, then you’ll be happy to hear about the new special edition models set to premiere during the Chicago Auto Show. These Toyota SE models have been completely overhauled, each featuring nearly 200 re-engineered and new parts. Just think of the SE model as a new take on a classic.

According to Toyota, the new Camry SE features alloy wheels, a power moonroof, high-contrast stitching, Entune Audio Plus, and Smartkey among other things. It also features a 2.5-liter four-cylinder engine, paired with a six-speed automatic transmission for quick acceleration. Only 12,000 of these special edition models will be made.

Even rarer will be the Corolla SE, which features alloy wheels, accented trim, exclusive body colors (including Absolutely Red, Black Sand Pearl, and Super White), as well as special edition floor mats and unique exterior badges. Just like the Camry, it also features Entune Premium Audio, a suite of the finest in car audio.

These Toyota Special Edition models offer customers extended variety and luxury for a limited time. Because only so many are being made, you should be sure to get your hands on one before they’re gone.

2016 Tacoma to Debut Alongside Specialty Vehicles at Chicago Auto Show

2016 Toyota TacomaThe all-new 2016 Toyota Tacoma will debut at the Chicago Auto Show alongside several new jaw-dropping concepts and specialty vehicles.

Toyota’s display will feature a wide range of new and historic vehicle displays, future concepts, simulators, and fun one-of-a-kind rides that show the broad scope of just what the automaker is capable of.

Some you’ll have seen before: the eye-popping FT-1 concept car, whose muscular exterior and sophisticated design acts as a guide for the Toyota Global Design team; the playful SpongeBob SquarePants-inspired Sienna, the family van that blows real bubbles at the top and features a custom Captain’s wheel; and the TeenDrive365 simulator that uses virtual reality technology to teach parents and teens about the dangers of distracted driving.

New exhibits will be just as interesting, like the FV2 and i-ROAD. The former is a concept that allows the driver to shift their body to move the vehicle in any direction, and uses intelligent transport system technology to connect with other vehicles in the area to enable safe driving. The latter is a fun-to-drive three-wheel personal electric vehicle as agile as a scooter.

We’ve already seen plenty of the FT-1 at Cumberland Toyota, but it’s still the vehicle we’re most looking forward to. What about you? Let us know in the comments!

Strong Forecast Predicted for Toyota’s Pickup Sales

Pickup SalesToyota has big plans for the 2016 Tacoma. Expected to arrive in the fourth quarter, the much-anticipated redesigned Toyota Tacoma is predicted to help Toyota top 2.4 million vehicles in annual U.S. sales across its Lexus, Toyota, and Scion brands (up from 2.37 million units sold last year in the U.S., according to autonews.com).

Toyota has reported its total international sales for last year at 10.23 million vehicles sold (across all three brands), putting it ahead of both Volkswagen and General Motors in total units sold. If Toyota can maintain its momentum, there’s no doubt that the 2016 Tacoma will help the automaker reach its sales goals for this year.

“Dealers are real excited about the truck, but they need more of them,” Toyota Vice President of Automotive Operations, Bob Carter, said regarding the 2016 Tacoma. He went on to say that the new Tacoma will fit the needs of many consumers who are in the market for a new midsize pickup.

Pickup sales across the industry are expected to thrive this year, thanks to the launch of several new and redesigned pickups and low gas prices that are expected to stick around. In fact, analysts and auto enthusiasts alike are calling 2015 the ‘year of the truck.’

Keep your eye out for the Toyota Tacoma, which will make its way to Cumberland Toyota and other dealerships nationwide this fall.

All-New: 2016 Toyota Tacoma

2016 Toyota TacomaOut with the old, in with the new, as the saying goes. The 2016 Toyota Tacoma showed off its new look as well as some modifications to its equipment as well. This is the first full modification to the midsized pickup truck since 2005. The new look comes with the announcement that competitors Chevrolet Colorado and GMC Canyon are reentering the midsized market.

Prior to the announcement, the Tacoma and Nissan Frontier were the two main competitors in the midsized pickup niche. With new competition comes new upgrades.

The 2016 Toyota Tacoma will feature a 2.7L inline engine with a five speed manual or six speed automatic transmission. “The Tacoma redesign comes at the perfect time for Toyota, as fresh, new product is needed to defend its mid-size turf,” Kelly’s Blue Book analyst Ashkey Anand told The Detroit News.

Toyota didn’t stop at a new powertrain. A new TRD model is built for off-roading adventures. You can capture it all on camera with the help of a standard GoPro mount on the rearview mirror.

We’re excited to get our hands on the 2016 Toyota Tacoma at Cumberland Toyota. Stay tuned to our blog and social media to find out when you can test drive one!

Toyota Driving Simulator Uses Oculus Rift Technology to Teach Teens Safe Driving

Toyota Driving SimulatorJanuary is Teen Driving Awareness Month this year, and Toyota has devised a very unique way to support that initiative. On January 14, at the North American International Auto Show up in Detroit, the brand unveiled a new Toyota driving simulator that uses Oculus Rift virtual reality technology to teach safe driving practices. It’s a fun, interactive way to hammer home the message about a very serious topic—distracted driving.

You can use the TeenDrive365 simulator by getting behind the wheel of a stationary Toyota vehicle and donning the Oculus Rift headset. You’ll be immediately and fully immersed in a busy city street. Once in the simulation, you must do your best to retain your focus—or face the consequences.

“Oculus Rift provides a virtual reality driving experience that mirrors real life behind the wheel, giving us a powerful, one-of-a-kind way to show parents and teens how everyday distractions can affect their ability to drive safely,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “This is the most innovative example of how we’re helping teens and parents become safer drivers together through our ongoing Toyota TeenDrive365 initiative.”

Of course, you don’t have to be a teen to benefit from the lessons of the TeenDrive365 simulator—or even to enjoy your test in the simulator. Check out the coverage of the simulator from Detroit, then come see us here at Cumberland Toyota to find a safe, practical first car for the teens in your family today.

2015 Toyota Camry Sales Outshine Competition

2015 Toyota Camry SalesFor many around the world, the New Year is a new start—and the Toyota Camry is no exception. After introducing the redesigned mid-size sedan, Toyota is proud to announce that 2015 Toyota Camry sales have helped the sedan become the top-selling car in its segment.

At the end of 2014, Toyota recorded 31,618 Camrys sold in December, both of the older 2014 model and the newer 2015 model. For the entirety of 2014, Toyota sold 428,606 Camrys in the North American market, while the closest competition, the Honda Accord, sold only 388,374.

Along with out-selling the competition, the 2015 Toyota Camry also out-tested it. The Insurance Institute for Highway Safety (IIHS) recently awarded the 2015 Camry its top safety rating of Top Safety Pick+, making it the only top-selling midsize sedan to do so.

If you’re interested in seeing the 2015 Toyota Camry for yourself, make sure you stop in to Cumberland Toyota today and give the top-ranking midsize sedan a test drive!